Brand Strategy Recommendations


Welcome to Continuous Improvement, the podcast where we explore strategies and insights to help companies thrive in today’s dynamic business landscape. I’m your host, Victor, and in today’s episode, we’re diving into a strategic proposal for Thought Machine, a leading fintech product company.

But before we jump into the recommendations, let’s take a closer look at who Thought Machine is and what they’ve achieved so far. Thought Machine has revolutionized the banking industry with their core banking product called Vault. This innovative solution enables banks to offer cutting-edge services to their customers while leaving behind legacy technology.

Recently, Thought Machine raised an impressive $200 million in a Series C funding round, led by prominent VCs and global banks. Their list of clients spans from Tier 1 to Challenger banks, including renowned names like Atom Bank, Curve, Lloyds Banking Group, Monese, and many more.

Now that we have a better understanding of who Thought Machine is, let’s explore the strategic recommendations for their continued success.

First off, we propose focusing on differentiation. Thought Machine already stands out from traditional vendors by delivering a high-quality cloud platform. However, it’s crucial to emphasize the unique capabilities of their Smart Contracts, which allow for unparalleled configurability. By strengthening this aspect of their identity, they can further raise awareness and accelerate growth.

Next up, we recommend Thought Machine to become the go-to solution for cloud platforms that banks won’t or can’t build internally. Many banks are limited by complex and siloed legacy systems, and Thought Machine can offer them reliable and efficient products that seamlessly integrate into their existing infrastructure. By positioning themselves as a crucial player in the banking industry, they can enhance their relevance and become indispensable.

Lastly, sustainability is paramount. Thought Machine should continue to maintain a competitive edge by replacing outdated mainframe servers with more modern, cloud-based solutions. By building long-term relationships with banks and integration partners, they ensure success at scale and speed.

And that wraps up our strategic recommendations for Thought Machine. Their cloud-native core banking product, Vault, already boasts an impressive track record, but by focusing on differentiation, relevance, and sustainability, they can further solidify their position in the industry.

If you’re interested in learning more about this proposal or have any questions, feel free to connect with Victor Leung on LinkedIn. You can find the link in the show notes.

Thank you for joining me on this episode of Continuous Improvement. Stay tuned for more valuable insights and strategies in our upcoming episodes. Until then, keep striving for excellence and embracing continuous improvement.